Insight Publication

Photography like all other art forms like motion pictures, poetry and literary has also become commercialized. After gaining decades of experience in photography, a photographer resorts to retire into commercial photography. However it is so sought after as a profession nowadays that fresh young grads from photography schools prefer to choose commercial photography than dwell into discovering photography as an art. Corporate houses also tend to catch all talent fresh and young, as it would allow them to train and mould them into their requirement for the better interest of corporate structure. Well every trade has its flaws and then there is the bright side to it as well. If we all come to the conclusion that commercial photography pays well and provides encouragement to specialization relevant to the trade we may as well agree that it restricts or limits the functional skill set of an individual. However it may as well be mentioned that it is the most flourishing form of photography with the highest number of individuals opting for it in the field of photography. Fashion photography, print photography, product portfolio shooting is all part and parcel of the bigger picture, commercial photography.

As the name suggests, commercial photography is suited to the best interest of better commerce. As such all inputs starting from equipment; development of photos, studios for in-house shoots, and every dependable variable is state-of-the-art. No compromise when it comes to best results for proficiency in commerce values. Companies or Organizations providing commercial photography as a service are designed to provide maximum exposure and full value for money branding and marketing concepts for small businesses and large corporate houses alike. The services are generally displayed on catalogues as affordable and dependable. Enlisted services generally include product photography, table top, lifestyle photography, fashion photography, candid photography and executive or corporate photography.

Equipment used and necessary for such is generally the best of the high end that is available in the market. Zooms or off-market lenses are a strict no-no in this sector and only the use of prime lenses is advisable. The most desired form of imprints for commercial photography is the Mamiya RZ 67 Pro for medium format and for large format the CAMBO 4 x 5 or 8 x10. With the advent of digital photography and technological aids in the same the prevalence of the former is a rarity and very expensive too. It might still be offered as a highlighted service in a few established Hollywood Studios.

One more offering by most commercial photography studios to their corporate or small business clientele is high-resolution pre colour corrected at the time of developing to ensure and enable cost cutting for computer digital manipulations. Advertising and Production photo shoots for branding and marketing purposes would be ideal projects for commercial photography houses. Most studio houses have an online gallery facility that allow the client to continuously observe and modify their branding image of their product without the use of any special software. Thus commercial photography is the next generation’s answer to all those who would brand photography as a dying art.

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